Lamborghini: Never Insult a Tractor Tycoon
Earlier in
Behind the Business, we looked at the way an Italian blacksmith took over the
world by car. Like many inventors, Enzo Ferrari was a man who was demanding,
proud, and ambitious. It is precisely this blazing mix of personality traits
that ultimately led to the creation of the Ferrari’s biggest competition and
the Behind the Business article theme week - Lamborghini. As in Enzo Ferrari, the
story of Lamborghinionce takes us to the northern Italian province of
Emilia-Romagna to the quiet township of Renazzo di Cento. It was there that
poor grape farmer Antonioand Evelina Lamborghini raised their son Ferruccio
among the family vineyards. Young Ferruccio was born a Taurus, yet you will see
why it is important after a while. Most importantly, he was born in 1916,
smackdab in the middle of World War I. Despite this, Ferruccio grew up to be
optimistic and ambitious, but like many poor Italians in the early 20th century
he faced one important problem.
He may cling to traditional activities as a
farmer or he may try to stay ahead of the curve and be at risk of losing his
factory and industrial career. For Ferruccio, however, the choice was clear: he
loved mechanics and it was hard to stay away from his father's garage. This
eventually led to his studying mechanics and in 1935 he felt confident enough
to start his own business. Five years later, however, Ferruccio found himself
separated from his civilian life as a result of World War II. He was drafted by
the Royal Italian Air Forcein in 1940 and assigned to work as a mechanic in a
camp on the Greek island of Rhodes. During his career, Ferruccio gained
valuable experience by removing and replacing old equipment. In 1943, however,
after the Italian surrender, the German occupation occupied the room and chased
away its former allies. Ferruccio could have left, but he decided to stay as a
civilian and with the German permission began to use his workplace. As much as
the Germans were fond of Lamborghini'stechnical, 1945 came and went with Allied
troops.
They took everyone
who was incarcerated, but after seeing what Ferruccio could do they made him
work repairing their cars for a whole year until they finally sent him home in
1946. On his return to Italy, Ferruccio opened another temporary workshop, but
soon after being struck by a good idea. His experience with both Allied and
Axis cars has given him a stronger edge than other machines. Did he know that
postwar Italy would need to increase its agricultural production in order to
repair war wounds, and where is it better to have the equipment to do so than
in the huge stockpiles of military equipment Mussolini's government had sent?
Ferruccio's prominence program began in late 1947 when he founded his first
company. With another mechanic and 2,000lira in the first capital, Ferruccio
has taken large-scale production of inexpensive tractors in his hands. His main
supplier was ARAR, a state-owned company responsible for selling all the
military equipment that had survived the war. By replacing the old British
Morris engine with cheap diesel fuel, Ferruccio developed an inexpensive
tractor that could sell anywhere in Italy.
This would be the
first of his ‘Carioca’tractors’, which was unveiled on February 3, 1948 and
Italy passed over them. The design was so successful that Ferrucci started a
second company, Lamborghini Trattori. He hired four new workers, bought a
factory in Cento and borrowed 10 million liras backed by his family's vineyards
to buy hundreds of Morris, Perkins and Dodge engines from ARAR. She has also
decided to join the prestigious endurancerace called Mille Miglia. He drove the
Fiat Topolino for a fee, but crashed into the side of the restaurant and left
the race for the rest of his life. Apart from this, his company was doing well
in 1950, Trattori had 30 employees and could produce more than 200 tractors a
year. Demand was growing rapidly, so in 1951, Ferruccio acquired 1,000 m2 of
land to build a new factory. In 1951 the L33tractor was also introduced, his
reputation for benefiting from government subsidies for home-grown farmers.
After signing a contract with Motornwerken Mannhe in their diesel engines,
Lamborghini could now make its own tractors completely. Ferruccio's new factory
produced its first tractor in 1956 and by that time he had reduced his engine
design to about three horsepower. Ferruccio also traveled through Atlanticto to
purchase heat and air cooling technology from the US. In the early 1960's, the
Lamborghini tractor had 400 workers who produced as many as 30 tractors a day.
One of their major developments at the time
was a series of air-cooled tractor engines and the concept of helicopters,
though the government did not approve. In 1961 Ferruccio introduced a separate
oil ration called this time he was so rich that he decided to indulge in his
sports cars. As a learned mechanic himself, Ferrucciow was highly critical of
any engineering errors he encountered in any of his vehicles. Among them were
two Alfa Romeos, two Maseratis, a Jaguar E, a Mercedes Benz, and several
Ferraris. Ferraris appealed to Ferruccio in particular, but found them
unnecessarily noisy and thought they had a stone-free interior. He was
particularly furious with the special Ferraris for keeping them afloat. After
falling ill due to all repair costs, Ferruccio took the troubled car straight
to Modena, where he met Enzo Ferrari directly about the clutches. According to
Ferrucio, Enzo actually chased him away and told him to stick to the driving
tractors.
Video link :- click Here
That comes as no
surprise from a man who fired many of his top employees when they complained
about his wife, but Ferrucciosaw sees it as a challenge. He was well aware of
the profits he would make from the gran turismo industry, so in 1963, a tractor
driver set up a car park near Sant'Agata. So, out of a desire to start showing
Evin the middle finger, Ferruccio created the Automobili Lamborghini. By brand,
he chose a bull: after all it was his star sign and he also had a deep interest
in fighting bulls.This awesome creature has proven to be a fitting symbol of
the Lamborghini company as it charged important categories next year. The first
working Lamborghini, the GT 350, was created in 1964 with the help of young
engineer Paolo Stanzani. It features extremely intriguing technologies,
including a V12 engine, five-speed transmission, four-wheeled disc brakes, and
four-wheel-drive autonomous suspension. Building the GT 350 was not easy and
its prototypes were plagued by bad design errors that were more pronounced
during its 1963 car show in Turin.
The most notable case
was that the engine itself could not fit inside the car's body panels.
Ferruccio's solution was to fill the room with bricks and to keep the door
closed at all times. After all the show was about looking at cars, not driving
them. In the end, the GT 350 was a technician and gained popularity among
critics and customers alike. In 1966 they brought 400 GT and Miura P400. Miura
was most notable for establishing a rear-engine design in the middle of the
Engine as the standard for all the most efficient cars of this era, a standard
still in use today. Originally developed as a racing-carvehicle by a team of
brave engineers led by Marcello Gandini.They kept this job a secret from
Ferruccio, as he had been opposed to building race cars over his race in 1948.
When Ferruccio heard of the new project, he was pleased enough not to remove
it, but he doubled his policy. In 1968 Espada established itself as one of the
oldest categories of Lamborghini and Islero 400 GT. The company continued its
successful line-up, launching popular models such as the Countach LP500, Urraco
P250, and Jarama 400GTS. The 1970s, however, were going to be tough times for
Lamborghini. In 1973, two years after the completion of the Bretton Woods
program, the global stock market suffered a major crash, with Dow erasing
almost half of its value. At the same time, OAPEC began to block oil, which
greatly increased the price of fuel and put the automobile industry in
jeopardy.
As if all of that was
not enough, LamborghiniTrattori was also injured when an agreement to supply
Bolivia with 5,000 tractors was terminated after the 1971 coup by Hugo Banzer.
Ferruccio did his best to keep his various companies alive: He eventually found
buyers from non-profit retailers and relocated his oil heating plant to Dosso,
Nigeria. Eventually he was forced to sell shares in Lamborghini to foreign
investors in order to save his business from collapse. The crisis broke
Ferruccio, and although he was able to save Lamborghini, he retired despite
widespread strikes in Italy. In 1973 he sold the Trattori business to an
Italian tractor manufacturer.
A year later he sold his automobili
Lamborghini the remaining 49% to a Swiss businessman: René Leimer. René's
friend had previously bought 51% and together they hoped to revive the product.
Despite their best efforts, they failed and Automiliili Lamborghini was forced
to be eliminated. In 1980, the Italian government sold Lamborghinifor for $ 3
million to our brothers in Mimran, two French businessmen who owned large-scale
sugarcane plants and flour mills in Africa. The brothers were determined to
seek to renovate all the Lamborghini buildings and to assemble a new team of
engineers, but they quickly came to terms with the budget and eventually sold
the company. In 1987 Lamborghini fell into the hands of Chrysler, who wanted to
import luxury car products into the United States. Less than 5 years later,
however, Lamborghinistill did not respond to profits, so Chrysler sold it to
the Indonesian mix. Indonesians were able to repatriate the product and in 1996
Lamborghini made a modest profit of $ 120,000. As luck would have it, in 1998
the financial crisis hit Asia and the Lamborghini were resold. This time, the
buyer was Ferdinand Piëchof Volkswagen, who had bought with Bentley and Bugatti
the same year.
Under the care of Volkswagen's father,
Lamborgh found its structure very well organized. This allowed it to finally
begin to take the place of a return to the luxury sports market. In order to
meet the challenges of the 21st century Lamborghini was aggressively marketing
its brand name, while at the same time investing heavily in research and
development. They have split their cars to apply for a wider budget, even
though their lower prices are still more expensive for middle-aged Joe. The
landmark of today's successful Lamborghiniis is undoubtedly the Gallardo,
which, during its decade of production, sold more than 14,000 units, thus
becoming the most famous Lamborghini design! The year 2015 marked the best year
in the company's history, as their sales increased from just over two and a
half thousand cars to more than three thousand. They are already producing more
complex items such as the Urus SUV or Huracan concept, which followed Gallardo.
So far it seems the Lamborghini hot potato game has come to an end, at least
for now. It is safe to say, however, that if Ferrucciocould see his company
now, he would be delighted to find that Lamborghini once again played the red
flag on Ferrari's bull.
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